Nike’s new women’s trainer supported by an England Women’s footballer has been slammed for looking like an iron.
Customers say the Nike Air Max FF 720, which has two patterns and a thick clear plastic sole, looks like the household appliance. They think this sends the wrong message – despite the fact that England star Fran Kirby and tennis player Laura Robson have endorsed them.
A representative for feminist group Not It commented sarcastically: “I’m sure they’ll be doing this for men too, of course. Maybe it could be paired up with some ‘extreme ironing’ – you know, when people, mostly blokes, iron while sky diving.”
What’s more, individuals have taken to Twitter to share their disgust today.
One drew the connection, prompting a raft of replies with pictures of real irons and captions
Nike said… and Nike Iron,” one person wrote.
“So we are wearing iron inspired sneakers now? Wow! Wow,” another posted.