A Gillette advert which references har*ssing, the #MeToo movement and dangerous masculinity have split opinion online.
The razor organization’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”.
The organization says it needs men to hold each other “responsible”.
Some have praised the message of the advert, which intends to refresh the organization’s 30-year-old slogan, yet others say Gillette is “dead” to them.
The advertisement has been watched by more than 2 million people on YouTube in 48 hours.
Take a look at the video
It currently has 23,000 likes and 214,000 dislikes, at time of writing – and that’s increasing all the time.
In it, the company asks “Is this the best a man can get?” before showing pictures of b**lying, s*xual har*ss*ent, s*xist behavior, and aggressive male behavior. Then it shows the instances of positive behavior.
Remarks on the video are generally negative, with watchers saying they will never purchase Gillette items again or that the advert was “feminist propaganda”.
People are also DEMANDING an apology video from Gillette
On this president, Gray said: “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come,”