Happy Meals have been synonymous with fast food for quite a long time, as far back as McDonald’s originally revealed kid-friendly concept in 1979.
But let’s face it, it’s not easy to be happy all day, every day.
Presently, Burger King has thought of another line of meal boxes that honor a full range of human emotions — from totally excited to super sad.
Burger King’s new “Real Meals” launched for the current week and they come in five distinct varieties: Pissed Meal (for when you’re mad), Blue Meal (for when you’re sad), Salty Meal (for when you’re a little bitter), YAAAS Meal (for when you literally can’t contain your excitement) and DGAF Meal (for when you really couldn’t care less about anything). They will only be available at select Burger King locations in Seattle, Miami, Los Angeles, New York City and Austin, Texas.
And keeping in mind that the brilliantly colored boxes may appear just another jab at Burger King’s largest competitor, their release is tied to an important cause.
Burger King joined hands with the non-profit organizations Mental Health America to increase visibility about issues encompassing mental prosperity amid May, which is Mental Health Awareness Month.
Burger kind released in a press note:
“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way.’ With the pervasive nature of social media, there is so much pressure to appear happy and perfect,”
With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.
A representative for the fast-food chain confirmed to TODAY Food that a donation was made to Mental Health America but would not specify how much or whether a specific issue was addressed through the contribution.
Every Real Meal is basically some type of Whopper-with-fries combo (which the guest chooses) and, unlike Happy Meals, these are not being targeted at young kids. Unfortunately, none of the Real Meals come with a toy.
Source: Burger King